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Digital Marketing
Permanent / Contract HQ Sabang, Jakarta

Requirements :

Requirement
  • More than 3 years of experience in eCommerce
  • Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
  • Preferably can speak Mandarin
  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Excellent verbal and written communication skills with the ability to organize thoughts and communicate clearly, completely, and concisely
  • Strong interpersonal skills to collaborate, persuade and maintain strong working relationships to accomplish goals
Responsibilities
  • Develop and implement marketing strategies for Lifestyle Commerce ie managing a social media strategy and building a strong online community to grow the GMV, working with KOL/influencers to promote and amplify the Lifestyle Commerce brand and lifestyle products, creating blog posts to increase interest on products being promoted and create campaigns personalized to specific segment categories.
  • Handle Go-to-market implementation and devise local strategies to customize best practices that already work in china brought in by partners.
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Lead site strategy and build product roadmap together with Joint Collaboration Partner.
  • Review technologies & explore new developments in the digital landscape to find more effective ways to deliver communication & business objectives
  • Measure and report performances of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple social media channels.
  • Make recommendations for customer touchpoint improvements like product reviews, feedback scores, and questions within given brand guidelines

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